Amazon (NASDAQ: AMZN) announced in a press release Monday Prime members will be able to take advantage of massive deals July 15, the company's 20th anniversary. In celebration, the company will offer its Prime, or premium membership customers, access to 1,000s of deals which Amazon is touting as on par with Black Friday and Cyber Monday on a day the company is referring to as "Amazon Prime Day." Prime memberships cost $99 and $49 for students, however, a 30-day free trial is also available which Amazon announced will be usable for new customers on July 15, as well. Amazon announced the deals will be available in select geographical locations, including the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Australia, Business Insider reported. For more business and financial news, click here.