Work at Dunkin Donuts (NASDAQ: DNKN)? The much talked about $15-per-hour pay raise may not apply to you. Dunkin CEO Nigel Travis recently called New York’s recommendation that fast food workers be paid $15 per hour “absolutely outrageous,” according to CNN Money. However, Travis does not completely impose a storewide pay raise for minimum wage employees. Travis explains that this drastic increase in wages, some 71% of what minimum wage workers at Dunkin Donuts currently make, would throw the company into a spiral. Further, he maintains the entry-level workers at the company are primarily younger people expected to eventually leave the company and advance their adult career. He instead recommends about $12-per-hour, and accounts this amount to suffice as a living wage. However, according to CNN Money, New York’s living wage for a single-member household is $12.75, and increases per child. Currently, the minimum wage in New York rests at $8.75. With the minimum wage debate at the forefront of the American media, this is a bold move from Dunkin. In such a heated debate, if the company does not come out in favor of the $15 wage, perhaps they may lose potential sales for social reasons; customers may pick a more employee-friendly beverage. For more business and financial news, click here. *This is editorial content and expresses the opinion of the author.