PayPal (NASDAQ: EBAY) customers can now pay for ecommerce goods without having to enter their login information every time they make a purchase, according to Tech Crunch. This will make it easier for customers check out, having to enter in their PayPal login information just once, and will be stored there after. The new service, known as "One Touch For Web" is aimed to make it easier for customers to purchases items on their phones and mobile devices, Tech Crunch reported. The screens on most mobile devices are small, making it inconvenient to type in usernames and passwords. “With One Touch, the biggest issue merchants face is this huge fall-off in conversion, especially on mobile,” Senior Vice President of Merchant & Next Generation Commerce at PayPal Bill Ready said. “And the majority of purchases still happens on the mobile web, so this is pretty important.”